Foodologie

Filipino Inspired Treats

Foodologie Baked Goods Stands on the corner of Claremont Ave. & E. Second Street in Belmont Shore, Long Beach, CA. A cute hole in the wall shop at the start of a beachside residential neighborhood

Website: FOODOLOGIE BAKED GOODS

In the heart of Belmont Shore, Long Beach, CA stands a testament to the power of dreams, determination, and the love for baked goods - Foodologie Baked Goods. Founded by the dynamic Maria Leyesa, this first-generation Filipino-American, woman-owned business has quickly become a go-to for all things delicious, especially for those with a taste for cookies and brownies.

Maria in the shop enjoying her Churrodoodle cookie

Maria's journey is nothing short of inspirational. Prior to the pandemic, she had never baked. Yet, the lockdowns of 2020 became the silver lining for Maria, as she dove headfirst into the world of baking, driven by a lifelong passion for food and newfound curiosity. She seamlessly combined her Filipino heritage and American upbringing, resulting in unique delicacies that tingle the taste buds.

In her assortment of baked treats, one can find American classics like the Chocolate Chip Cookie, but what sets her apart are her ingenious creations like the Ube brownies and the Ubedoodle, inspired directly by her Filipino roots.

In the short time I spent photographing Maria, her vibrant personality and dedication became even more evident. These photos not only capture the essence of Foodologie Baked Goods but also the essence of the California small business spirit.

Reviving my series on the small business owners of California, it's stories like Maria's that remind me of the resilience and passion that drives these individuals. They are the backbone of the local community, infusing their unique stories and flavors into the tapestry of California's diverse culture.

As you indulge in Maria's creations, remember that each bite is a piece of her journey, a blend of her past, and a hint of her dreams for the future.

Experience the beautiful blend of Filipino heritage and American classics at Foodologie Baked Goods. Visit Marias charming store in Long Beach, CA, or find our delectable treats in one of the 25+ partner shops.